We cover conferences in the health innovation space and have been modelling best practices in social media amplification since 2009:
A new media thought leader and fixture on the ‘health 2.0 circuit’ (generically speaking) Gregg Masters aka @2healthguru tweets, interviews, hosts radio shows and generally puts the spotlight on others in the health innovation theater – from start-ups to nimble intrapreneuring of mature companies.
The holy grail of conference amplification is reach and engagement. Regularly featured in one or more of the top 10 ‘key influencer’ metrics associated with social media coverage of major healthcare conferences, we do our part. Below are some of the ‘digital footprints’ associated with key industry gatherings: